VN Vietnam
TikTok Ads
Signup Conversion Drop
Clicks grew +18%. Why did completed signups only rise +2%?
Last 7 days vs previous 7 · Growth scale 0–20%
Ad Clicks (7d vs prior)
+18%
Completed Signups
+2%
Signup / click ratio: 5.00% → 4.32%
Cause unconfirmed
CAUTION
Critical Uncertainty: Tracking delay and ingest lag are not yet excluded. We do not prematurely blame traffic fraud or onboarding friction before reconciling server logs.
Inspect Underlying Input Data
| Metric | Prior 7d | Last 7d | Delta |
|---|---|---|---|
| Ad Clicks | 1,000 | 1,180 | +180 |
| Completed Signups | 50 | 51 | +1 |
Aggregated records have not been reconciled for causal attribution. They prompt an active investigation, not an unproven scaling decision.
Reconcile event ingest; isolate the registration drop-off.
In this example, TrafficX would verify server-side event completeness and network latency, then examine the signup steps by device.
View Progression Steps & Guardrails
- First, check click and signup callbacks for missing or delayed events.
- Then, analyze signup steps across devices, operating systems and networks.
- Next, form an experiment recommendation. Within budget and permission boundaries — when more budget or authorization is needed, bring you a clear recommendation, amount, and trade-offs.